OPEN.
DRINK.
CLOSE. RIDE.
MACET ACTIVE is rider hydration for Indonesia: electrolytes, low sugar, one-hand opening, and a resealable lid that stays practical in traffic, heat, and stop-and-go commutes.
Built for riders, not shelves.
A normal can is finished once opened. MACET ACTIVE changes that with a resealable top made for riders who need to drink, close it, put it away, and continue the trip.
Hydration with a reason to pay more.
Beat the heat
Made for long hours in Indonesian traffic and sun.
Electrolytes
Helps replace what riders lose through heat and sweat.
Stay sharp
Vitamin B complex supports daily energy without an energy-drink image.
Low sugar
Light on the body, with a more practical daily-use position.
The can that closes again.
The lid shown here is the key selling point: slide open, drink, slide closed, and carry it safely in a bag or motorcycle storage compartment.
Suggested first retail position
Landed target
Rp 8k-10kEstimated for 500ml resealable can at pilot volume.
Wholesale target
Rp 12kLeaves room for distributor and retail margin.
Retail target
Rp 18kPremium but still reachable for daily riders and commuters.
Questions riders and retailers will ask.
What is MACET ACTIVE?
A 500ml resealable electrolyte hydration can designed for motorcycle riders, delivery drivers, commuters, and people working long hours in the heat.
Why a resealable can?
Riders do not always finish a drink immediately. A resealable lid lets them drink, close it, and continue riding.
Is it an energy drink?
No. It is positioned as electrolyte hydration with low sugar, not a high-caffeine energy drink.
Why sell at Pertamina?
Fuel stations are already natural rider stopping points. Riders refuel the bike, hydrate themselves, and continue.
What size is it?
The recommended launch size is 500ml because 330ml may feel too small for Indonesian heat and long riding hours.
Can the can be recycled?
The can body is aluminum. Final recyclability depends on the actual lid supplier and material specification.
What is the QR code for?
The QR can connect buyers to rider rewards, fuel promotions, emergency support, community membership, and repeat-purchase programs.
What is the target price?
The suggested target retail price is around Rp 18,000 for the 500ml resealable electrolyte version.
Buka. Minum. Tutup. Lanjut.
MACET ACTIVE can launch first as a limited Pertamina pilot in Greater Jakarta, then expand through rider communities and fuel-station partners.
